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03/08/2008 - Press Release: Sometrics

We are an 18 person company located in Los Angeles, CA.
Three founders:

  • Ian Swanson - AOL, Userplane
  • Matt Gray - UCLA Bioinformatics, Intuit
  • Joe Hsieh - World Poker Tour

Our goal is to provide the best reporting possible for developers to better understand and grow engagement across social applications.

Currently, we are the only analytics solutions that actually tracks every app impression and reports both traffic and social metrics (demographics).

Website: http://www.sometrics.com

Facebook Application: http://apps.facebook.com/sometrics

The tracking code is extremely easy to install and usually takes developers just a couple minutes. If a developer has any issues, than they can join our active support room for instant live help.

The Sometrics analytics solution will always be free and we'll never share or make your data public without consent. As FB developers ourselves, we understand that privacy is a major concern. Therefore, Sometrics doesn't collect any personal data such as names, contact info, etc. and all aggregate metric data (gender, age, etc.) cannot be linked back to an individual.

We track: - Page views and unique visits - Installs and uninstalls - Age - Gender - Number of friends - Locations (down to the specific state if in US)

Our infrastructure can currently handle hundreds of millions daily impressions and will not slow down app load times. This is very important... other FB analytics solutions cannot scale and are unreliable. We've been testing millions of impressions since Community Next and Graphing Social back in October.

Many new features are currently being tested by other developers and will be released to the public soon. Knowing your audience is crucial when trying to build an active, growing community.

The traffic, demographic, and conversion details we provide help developers make design tweaks that increase traffic and advertising revenue.

In fact, some of our beta testers have reported 200% growth in traffic to their applications. Besides increasing their userbase, they also upped their advertising conversions (more money!)



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